1-800-Flowers.com streamlines shopping and payment options

In time for Valentine’s Day, 1-800-Flowers.com unveils deals including floral subscriptions and buy now, pay later (BNPL).

The specialty gift retailer plans to deliver about 23 million flowers across the United States for Valentine’s Day, the second-biggest floral holiday of the year. In addition to its recent purchase of live flower streaming platform Alice’s Table, 1-800-Flowers.com is streamlining several aspects of its pre-Valentine’s Day shopping experience, including:

Payment/payment
Customers can now pay with a mobile or desktop BNPL option provided by Klarna. In addition to Klarna, 1-800-Flowers.com customers can pay with digital payment solutions including Apple Pay, PayPal, Click to Pay and Venmo.

Shoppers can also now take advantage of streamlined universal payment across the 1-800-Flowers.com brand portfolio. In addition to shopping at 1-800-Flowers.com, customers can add items from other company brands, such as Harry & David or PersonalizationMall.com, to their cart and then proceed seamlessly through a single payment.

Subscriptions
1-800-Flowers.com introduced a variety of new floral subscription offerings. Customers can choose from nearly 40 unique arrangements. They can also customize the subscription and determine how often they want delivery, ranging from weekly to every eight weeks.

Customer service
1-800-Flowers.com customers can contact customer service agents via two-way text to change orders and inquire about the status of their order.

Organized assortment
1-800-Flowers.com has partnered with the astrology app Sanctuary to host a special collection floral bouquets adapted to each astrological sign.

Social influencers
1-800-Flowers.com invites customers to share what makes their relationship special using #ShareYourLoveStory on social media. The Valentine’s Day-focused campaign will kick off with digital videos of six real-life couples sharing their love stories and inspiring others to tell their own love stories. Joining the conversation will be TikTok creator and influencer Eros Miranda, discussing modern love languages ​​and how to use them, tips for communicating romantic feelings, and more. Specially created content has also been designed to showcase the love of unique couples.

1-800-Flowers is becoming a more digitally-oriented company. In October 2021, the retailer launched a new business-to-business solution called Hero, based on technology from SmartGift. Hero, an intelligent corporate giving and engagement platform. The solution also provides features such as same-day delivery and unaddressed shipping capabilities, customization offers, and premium service. The retailer also recently completed the migration of its e-commerce platform and other services to Google Cloud.

“More than anything, Valentine’s Day is about celebrating the important relationships in our lives,” said Tom Hartnett, president of Consumer Floral and Gifts Group, 1-800-Flowers.com, Inc. “As we head into Valentine’s Day, our goal at 1-800-Flowers.com is to provide an unparalleled gifting experience that makes the expression of love and appreciation special, personal and effortless. creative solutions to help our customers express, connect and celebrate Valentine’s Day is something our team is passionate about and works on all year round.”

Customers can take advantage of exclusive holiday discounts when they order by January 31st.

The 1-800-Flowers.com Inc. platform includes brands such as 1-800-Flowers.com, 1-800-Baksets.com, Cheryl’s Cookies, Harry & David, PersonalizationMall.com, Shari’s Berries, FruitBouquets. com, Moose Munch, The Popcorn Factory, Wolferman’s Bakery and Simply Chocolate.

About Matthew R. Dailey

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