Buying phones on contract like the Americans are doing is something we have been waiting for for so long, but I have great confidence that it won’t happen soon for obvious reasons. This, however, does not mean that there is a dearth of other options in Kenya. Products like Lipa Later or Lipa Baadaye d’Aspira have been around for quite some time, and while we don’t have any numbers from them, I can confidently assume that they don’t attract a lot of customers as they are. Dear. And the story can only get worse from there.
Earlier today, Samsung and M-Kopa launched a service that will allow customers to purchase the Galaxy A10 with a plan that will allow them to own the device after one year of funding. It’s an interesting plan that will see interested customers picking up the device at any Safaricom or M-Kopa outlet if they don’t mind getting ripped off.
The first thing to do is to deposit KES 3500 at the aforementioned retail stores.
The remainder of the fee will then be paid for 365 days at KES 60 per day. This represents a total of KES 25,400. Payments are made daily, and if you miss, the phone locks itself. This is the same model we saw with M-Gas.
For context, the A10s is an entry-level phone from Samsung that succeeds the A10. It is one of the cheapest smartphones you can get from Samsung in Kenya.
If you decide to choose it without the plan, it will cost you KES 13,000 which makes the financing plan KES 12,400 expensive.
This is outrageous by all means, and we would not advise any of our readers to subscribe to a plan that is blatantly predatory.
What can you achieve with KES 13000?
Samsung knew it was hurting in the low and mid-range segment, especially in emerging markets, thanks to the onslaught of cheap and superior Chinese phones that are definitely worth their salt. So he launched the A series to replace the Js that were overpriced for no good reason.
In Kenya, for example, you will get a better phone for KES 13000. For example, the price of TECNO Camon 12 or Camon 12 Air sticker is in this neighborhood, and they are better phones in many ways. You can even pay less for the Spark 4 series that we praised in our reviews.
Infinix also has the S5, and with the exception of the camera issues, the phone outperforms the A10s in terms of value.
I can give many other examples including the Redmi 8A which should get Android 10 anytime from today. And do you know what it costs? Under 10,000 KES.
Make no mistake, the prices for the A-Series are excellent, especially in the mid-range segment. These devices offer one of the best camera experiences for the price, have excellent AMOLED displays, and have modern features like in-screen fingerprint readers.
However, the entry level, namely the A10 is not that. The device is expected to cost a lot less, and this new deal with M-Kopa makes it even harder to sell.
We hope Samsung will find out about Kenya’s phone buying habits. We don’t go by brands anymore because the competition has improved, and hey, they don’t price their phones outrageously.