The Benefits of a Hosted Payment Page and Why Business Owners Should Have One

As technology advances, new forms of payment emerge, and one of the most popular is a hosted payment page (HPP). This is a third-party webpage where all transactions are completely secure. An HPP offers automated invoicing and payment tracking. From the customer’s perspective, transactions happen in seconds, making it the fastest and easiest way for businesses to accept payments online.

Eliminate point of sale systems

A hosted payment page is a secure platform that allows you to eliminate the need for expensive and complicated point-of-sale systems. Choosing an HPP is more convenient for customers, and with advanced features like automated invoicing and payment tracking, business owners manage their payments and expenses much more easily.

Popularity

The use of HPPs is global, largely due to the secure nature of the process and because it works extremely well for businesses large and small.

Payment solutions can have intuitive portals that allow users to create and customize an unlimited number of HPPs. This process allows easy passage of a user’s customer and billing data to the PCI-secured hosted payment widget, allowing customers to easily and securely view and pay. Some popular hosted payment technology providers include PayPal’s Braintree, Chase’s WePay, and Elavon’s Opayo.

Summary of Benefits

Along with security and overhead savings, many gateways offer the latest in-built payment innovations to satisfy customers. These include:

Several payment options: Customers need not worry that Visa or Amex will not be accepted. With an HPP, you can take all major card brands, digital wallets, ACH/bank transfers, and cryptocurrency.

Advanced Security: Customers are safe knowing identity verification codes, biometric authentication, and more keeps them safe.

BNPL (Buy now, pay later): Customers can enjoy payment flexibility using BNPL. It splits purchases into multiple equal payments, with the first due at checkout. Remaining payments are charged until full payment of the purchase. Some gateways offer a “pay later” option with the hosted payment form.

Tokenized payment methods: Customers can use subscription plans and the ability to store payment information for future purchases. Network tokens make one-click payment possible by reallocating tokens to merchants in an online payment network.

Hosted payments: Quick and easy transactions are just a few clicks away as, through the payment pages, technology providers can collect online order and customer account details, as well as shipping and payment information.

Large scale vs startup

Larger businesses may find the pricing structures of hosted payment gateway providers expensive. However, these payment gateways are easy to use and include all necessary hardware and software. Generally, hosted payment gateways are best suited for individuals, small businesses, and startups. They are less expensive for small businesses to run because they do not require an individual to have a merchant account. A hosted payment gateway works by using the merchant’s existing website and connecting it to the banking system.

We live in a rapidly changing landscape and alternative payment methods are on the rise, from mobile wallets to cryptocurrencies, and these alternatives are growing in popularity around the world. Now is the time to set up your business for financial success with HPPs.

About Matthew R. Dailey

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